A still from ‘Backrooms’.
| Photo Credit: A24/YouTube
PVR INOX Pictures partnered with Khooni Monday and HorrorCon India for the latest horror drama, Backrooms, with an interactive theatrical format. Following the strong audience response to their screening of Hokum, they expanded the format into a “larger, more refined experience”.
Held at PVR Select City Walk, Saket, Delhi, on June 10, 2026 (Wednesday), the special screening of Backrooms featured immersive installations, experiential activations, and fan engagement activities inspired directly by the movie’s eerie world. Designed for India’s rapidly growing horror fandom, the experience attempted to extend the narrative beyond the screen, according to an official press release.
Backrooms, backed by A24 Films, is one of the most talked-about YouTube-born horror properties globally. It broke the international box office records by capitalizing on the internet’s obsession with liminal space lore. Directed by 20-year-old Kane Parsons (creator of the viral YouTube Kane Pixels ARG), Backrooms has already surprised the industry by generating over $100 million globally in its opening week.
By bringing in Kane, the film organically tapped into his massive, built-in audience that had racked up over 224 million views on YouTube’s The Backrooms: Found Footage across 22 videos, giving the project immediate, authentic fandom trust for its theatrical release.
Divay Agarwal, founder of Khooni Monday, is planning to green-light India’s very own YouTube-born cinema IPs. As part of the collaboration, attendees encountered a range of specially curated experiences, including a Hazmat Welcome Experience, where guests were greeted by a person dressed in the iconic yellow hazmat suit as seen in the movie.
They experienced entering a restricted containment zone, setting the tone for the evening. The venue also featured a Half-Human Installation as a visual centrepiece, inspired by the film’s imagery, alongside an Abandoned Furniture Tower, recreating one of the most recognizable visual symbols, the impossible tower of old stacked furniture shown in the movie. The screening experience included a plethora of interactive photo opportunities, such as these, and many social-first horror engagement zones curated especially for fans and creators.
ALSO READ: What are the Backrooms? A beginners guide to the creepypasta that inspired Kane Parson’s liminal horror
Highlighting the growing demand for immersive and community-driven cinema experiences, Divay Agarwal, Founder and CEO of TMV/HorrorCon/Khooni Monday, said, “What’s been most interesting is how the film itself has been built and marketed. A24 Film’s focus has been on meeting audiences where they already are. The idea wasn’t to reach the audience, but to speak the language of communities that have been building the Backrooms enterprise for years on YouTube, TikTok, and Reddit
Speaking about the collaboration, Vijit, Senior Film Marketer from PVR INOX Pictures, said, “The success of Hokum showed us that audiences are looking for more than just a screening; they’re looking for an experience. At PVR INOX Pictures, we continuously explore new ways to elevate the theatrical experience for our audiences.”
Published – June 12, 2026 02:08 pm IST
